Behind every household name is a fresh idea — and ours began with fresh fruit, literally.

Long before cold-pressed juice became a wellness staple, Fruit Magic had already pioneered the fruit shake movement in the Philippines. For over two decades, it introduced vibrant, nutrient-rich beverages to on-the-go Filipinos.

In 2014, Arielle — daughter of company President & CEO, Dr. Alan Escalona — saw the opportunity to modernize juicing with a more functional, wellness-forward approach. Together, they launched Pure Nectar: a contemporary line of cold-pressed juices rooted in innovation but built on the same core value — that health is the foundation of a happy life.

What started as a passion project is now a national movement. With over 300 outlets offering our bottled juices across the country, Pure Nectar continues to make clean, plant-based nourishment accessible to more people every day.

We aim to be a global leader in wellness beverages by making nutrition convenient, enjoyable, and sustainable for everyone.

Our Mission:

To provide convenient nourishment that supports a healthier body, mind, and soul — one cold-pressed bottle at a time.

Our Vision:

To empower a wellness-driven community by:

• Continuously improving through cutting-edge technology and R&D
• Fostering a holistic ecosystem of employees, local farmers, suppliers, franchisees, and partners
• Committing to ethical practices, social impact, and shared success

At Pure Nectar, we operate with a clear set of values that guide everything we do — from how we source our produce to how we serve our customers:

Quality: We uphold the highest standards in every bottle — from premium ingredients to meticulous preparation and cold-pressed technology.

Excellence: We never stop improving. From our juicing methods to customer care, we strive for efficiency, innovation, and near-perfection.

Integrity: You can trust what’s inside our bottles — and behind our brand. We’re honest, transparent, and committed to what we promise.

Customer-Centered Service: We treat every customer with care. Whether it’s delivery instructions or nutrition advice, we’re flexible, approachable, and responsive.

Teamwork: Pure Nectar is built on a collaborative spirit — from farmers to frontliners. We believe in respect, responsibility, and shared success.

We are more than a cold-pressed juice brand — we’re a wellness company built on values that drive innovation, sustainability, and consistent quality in every sip.